§ 03
Articles
Field notes on the web, AI and automation — without the jargon.
All articles
AI will not replace you. The Hologram will.
What threatens a small business is not AI. It is the competitor who uses it to be everywhere at once — their hologram.
What does an AI receptionist really cost in Switzerland?
No magic price: the four items that make up the bill, the formula to estimate them on your own calls, and the cases where it is not worth it.
Stop paying WordPress to keep the lights on.
WordPress is twenty years old and rebuilds every page on every visit. A modern site shows up instantly, needs no plugins, and can stay entirely in Switzerland.
Replacing your US tools with European — and Swiss — alternatives
Email, files, hosting, analytics, AI: where to start, which alternatives really exist, and what is better left where it is.
Stop calling them "AI agents." They're scripts with a brain.
What building agents taught me: the model is 5% of the work.
A boring stack for a serious app: Next.js + Postgres
My default choices — and why I keep picking fewer moving parts.
How I run a half-day AI workshop that is actually useful
The agenda I use, and the exercise that turns sceptics around.
Get the next articles
One email when I publish. No spam, one-click unsubscribe.
Your address is used for this only.